Installs, spend, CPI, trials, install→trial/paid (D0/D3/D7), trial→paid by plan, cancellations, refunds, ROI (D3 / to-date / projected), RD1/RD3/RD7. Cohort-grain, maturity-aware, trailing-30d comparison.
Daily · pm_report_clCPI, cost per trial/sub, install→trial/sub, trial→sub, ROI (actual / D3 / projected), RD1/RD3/RD7. Filters on platform, course, country; day/week/month rollup; dimension breakdown; trend charts.